How to Scale Smarter: Hiring, System & Cash Flow

We love hearing from our listeners, and in this episode of Scale With Us, Hermione and Jess are answering your burning business questions! From structuring a small property management business to lead generation strategies, team growth, and even whether you should discount fees to win new clients—we’re covering it all.

The duo shares real-world insights from their own experiences in scaling businesses, managing teams, and finding the right balance between automation, outsourcing, and strategic hiring. They also discuss the power of personal branding, overcoming imposter syndrome, and making smart financial decisions when investing in your business growth.

If you’ve ever had questions about scaling, marketing, or structuring your business for long-term success, this Q&A episode is packed with practical advice, strategy, and a few laughs along the way.

So grab a drink, settle in, and let’s get into it.

Key Takeaways from Episode 9

1. Structuring a Small Property Management Business for Growth

One listener asked how to structure a property management business up to 250 properties. Jess and Hermione emphasized the importance of hiring strategically, leveraging tech solutions, and outsourcing admin tasks to create efficiency without unnecessary overheads.

2. The Best Marketing & Lead Generation Strategies

Building a strong online presence, using personal branding, and running targeted paid ads can be game changers for lead generation. Hermione shared how a mix of organic and paid marketing has helped her clients consistently attract the right customers.

3. The Importance of Hiring Before You Feel Ready

Many business owners wait too long to hire help, which leads to burnout. Jess explains how hiring before you feel ready can actually push you to grow faster, as you’ll be motivated to generate more revenue to support your team.

4. Should You Discount Fees to Win Business?

The short answer? It depends on your strategy. Jess explains why discounting fees isn’t always a bad thing—as long as it’s done intentionally and framed correctly. Instead of devaluing services, offering limited-time promotions with clear value stacking can work as an effective acquisition strategy.

5. Getting Your Team to Follow Processes Consistently

If you’re struggling with team members not following processes, it might be time to review whether they understand the importance of the process, need additional training, or aren’t the right fit. Hermione and Jess discuss ways to reinforce processes, from daily check-ins to using automation and project management tools.

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Episode 9 - Scale With Us

Chapters:

[00:00] Welcome: A Different Format & Listener Questions

[02:00] Structuring a Property Management Business for Growth

[07:00] Best Communication & Task Management Tools

[10:30] Finding New Clients When Starting a Property Management Business

[15:00] Why Staff Don’t Follow Processes & How to Fix It

[20:00] Should You Discount Fees to Win Business?

[28:00] Our Biggest Business Mistakes & Lessons Learned

[35:00] Managing Cash Flow While Scaling

[42:00] The Importance of Delegation & Letting Go

Want the full conversation? Listen to Scale With Us - Episode 6 on your favourite platform:

🎧 Apple Podcasts | Spotify