How We Built a Lead Generation Machine (On Autopilot)

Marketing your business isn’t just about putting content out there—it’s about having the right strategy, messaging, and consistency to actually drive growth. In this episode of Scale With Us, Hermione and Jess dive into the realities of marketing for small businesses, the power of personal branding, and why getting clear on your messaging can transform your lead generation efforts.

They discuss what’s working (and what’s not) in their own businesses, covering everything from lead magnets and email lists to the importance of tracking marketing data. They also touch on social media hacks, the role of paid ads, and how businesses can use AI to streamline their content strategy.

If you’re tired of guessing what works in marketing and want real, actionable insights to improve your brand’s reach and revenue, this episode is packed with value. Whether you’re DIY-ing your marketing or looking to outsource, there are plenty of golden nuggets to help you scale smarter.

So grab your coffee (or your oat milk latte), settle in, and let’s get into it.

Key Takeaways from Episode 5

1. Your Messaging Matters More Than You Think

If your marketing isn’t attracting the right clients, the problem might not be your visibility—it could be your messaging. Jess shares how refining her messaging helped her business attract ideal clients rather than just any clients. Being clear about who you serve and what you offer makes all the difference.

2. Lead Magnets & Email Lists Are Game Changers

Social media is great, but you don’t own those platforms—your email list is a direct line to your audience. Both hosts discuss the importance of lead magnets (like free guides or reports) to capture potential clients and nurture them through email marketing, ensuring they stay in your world long-term.

3. Personal Branding Increases Your Business’s Visibility

People connect with people, not just logos. Hermione and Jess highlight the power of showing up authentically on social media, sharing behind-the-scenes content, and leveraging B-roll footage to create engaging content without always being on camera.

4. Paid Ads Can Supercharge Your Growth—If Done Right

While organic marketing is crucial, paid ads can accelerate business growth when executed strategically. Jess shares how a well-performing ad campaign helped her business grow its email list significantly, emphasizing the importance of testing and optimizing to get the best ROI.

5. Tracking & Tweaking Your Strategy is Essential

Marketing isn’t “set and forget.” It’s about regularly reviewing what’s working, tracking conversions, and tweaking campaigns accordingly. Whether it’s through retargeting website visitors, optimizing lead magnet funnels, or using AI for content planning, continuously refining your approach leads to sustainable business growth.

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Episode 5 - Scale With Us

Chapters:

[00:00] Welcome Back: Coffee Chats & Business Juggling

[07:00] The One Thing Most Business Owners Get Wrong About Marketing

[14:00] Lead Magnets, Email Lists & Why You Need Them NOW

[22:00] Personal Branding vs. Business Branding: What Actually Works?

[30:00] Ads & Funnels: How to Get More Leads on Autopilot

[38:00] What We’re Doubling Down on (And Dropping) in 2024

[45:00] Wild Card: What’s the Best Business Decision We’ve Ever Made?

Want the full conversation? Listen to Scale With Us - Episode 5 on your favourite platform:

🎧 Apple Podcasts | Spotify