Scaling Smarter: Al, Personal Branding, and Leadership Lessons

Scaling a business is messy, unpredictable, and sometimes downright exhausting. Add kids, relationships, and life’s daily chaos into the mix, and you’ve got a recipe for total mayhem. That’s exactly what we dive into in this episode of Scale With Us. From managing the never-ending juggle of parenting and business to harnessing AI and outsourcing to work smarter, not harder—we’re covering it all.

Jess and Hermione get real about the highs and lows of the entrepreneurial rollercoaster, sharing candid moments of mum guilt, business wins, and a few questionable life choices (including an almost serious conversation about launching a feet-based OnlyFans). If you’ve ever felt stretched too thin, struggled with guilt over taking time for yourself, or wondered how to make your business work for you, this episode is for you.

Key Takeaways from Episode 2

1. Taking Time for Yourself Without Guilt

Jess & Hermione shares their experience of having extended kid-free time and how it gave them a much-needed reset. Parents need to let go of guilt and embrace the benefits of solo time. Time away helps you recharge, making you a better business owner and parent.

2. AI Isn’t Replacing You—It’s Your Sidekick

The discussion turns to how AI is becoming a game-changer in business. From ChatGPT-powered email marketing bots to AI-driven customer service, businesses that embrace automation can scale faster. Jess explains how creating specialised bots tailored to your brand voice can streamline processes without losing the personal touch.

3. Outsourcing Is the Key to Scaling Smarter

Many business owners struggle to delegate, but outsourcing isn’t about replacing jobs—it’s about freeing up your time for higher-value work. Whether it’s hiring VAs, automating repetitive tasks, or using AI chatbots, the episode emphasizes that outsourcing is essential for long-term growth and sustainability.

4. The Importance of Personal Branding in 2024

Social media isn’t just for fun—it’s a powerful business tool. Hermione and Jess discuss how personal branding can help business owners stand out in a crowded market. Showing up authentically, whether through thought leadership or relatable content, builds trust and attracts the right clients.

5. Bridging the Gap Between Sales and Property Management

For those in real estate, the episode highlights the importance of aligning property management and sales teams. Many agencies lose business because they don’t communicate effectively between departments. By proactively offering appraisals and using AI to manage client databases, businesses can retain more clients and scale efficiently.

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Episode 2 - Scale With Us

Chapters:

[00:00] Kicking Off: Parenting Wins, Guilt, and Breaks from the Chaos

[07:00] School Life Struggles: Preparing for Drop-offs and Routines

[14:00] Embracing AI: How ChatGPT and Bots Can Streamline Your Business

[22:00] Personal Branding Power: Why People Follow People

[32:00] Real Estate Hacks: Retaining Clients and Selling Smarter

[42:00] Leadership and Growth: Fears and Lessons in Scaling Fast

Want the full conversation? Listen to Scale With Us - Episode 2 on your favorite platform:

🎧 Apple Podcasts | Spotify