This Is the One Shift That Took Me from Employee to CEO (While Raising a Family!)

Scaling a business isn't just about growth—it’s about learning, adapting, and sometimes, letting go of control. In this episode of Scale With Us, Hermione puts Jess in the hot seat to dive deep into her entrepreneurial journey. From launching a business while juggling motherhood to scaling to a six-figure company in just two years, Jess shares the highs, the struggles, and the lessons she’s learned along the way.

The conversation explores key themes such as the power of outsourcing, the mindset shifts needed to grow, and the importance of leadership (even when you don’t feel like a leader). They also touch on personal branding, business pivots, and how to overcome imposter syndrome when putting yourself out there.

If you’re a business owner looking to scale without burning out, this episode is filled with insights and real-life experiences that will inspire you to think bigger and work smarter.

So, grab a drink, settle in, and let’s get into it.

Key Takeaways from Episode 4

1. Outsourcing is a Growth Strategy, Not a Shortcut

Jess shares how outsourcing transformed her business by allowing her to focus on growth instead of getting stuck in the day-to-day. Whether it’s hiring a VA or offloading admin tasks, outsourcing isn’t about replacing jobs—it’s about freeing up time for higher-value work.

2. Leadership is a Skill You Develop, Not Something You ‘Just Have’

Scaling a business requires stepping into leadership, even if it feels uncomfortable. Jess reflects on her own leadership journey, admitting that at times she struggles with feeling like a ‘real leader.’ But through experience, delegation, and trust in her team, she’s learning that leadership is about growth, not perfection.

3. Your Business Won’t Grow If You’re Afraid to Let Go

One of the hardest parts of scaling is learning to let go of control. Whether it’s trusting your team, delegating tasks, or even adjusting your expectations, growth requires letting go of the belief that you have to do everything yourself.

4. Personal Branding is Key to Business Success

Showing up online and building a personal brand has played a huge role in Jess’s success. From social media presence to thought leadership, being visible has helped attract the right clients. The takeaway? If you’re not leveraging your personal brand, you’re missing opportunities.

5. Scaling is About Mindset as Much as Strategy

Many entrepreneurs think scaling is just about increasing revenue, but mindset is just as crucial. Jess discusses the shifts she’s had to make—from overcoming imposter syndrome to managing the pressure of fast growth. Learning to trust herself, her team, and the process has been essential.

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Episode 4 - Scale With Us

Chapters:

[00:00] Welcome Back: Champagne, Gym Fashion & New Year Reflections

[07:00] From Real Estate to Entrepreneurship: How It All Started

[14:00] The Turning Point: Making the Leap Into Business Ownership

[22:00] Scaling Fast: The Challenges of Rapid Growth

[30:00] Leadership Struggles & Lessons in Managing a Team

[38:00] Future Goals: What’s Next for Agency Inc?

[45:00] Wild Card: If You Could Change One Thing About Yourself…

Want the full conversation? Listen to Scale With Us - Episode 4 on your favourite platform:

🎧 Apple Podcasts | Spotify